Globally, the sex toy market keeps growing. It grows no matter how the world’s economy does. Sex toy sales stay high, even in a recession. We are still optimistic about the market’s growth. Sex toys offer joy and health.
Sex toys are growing due to many factors. These include destigmatizing sexual pleasure. And, being aware of pursuing personal sexual pleasure. People being more concerned about their own sexual happiness.
The business area of “Sex Toys Market” includes design, production, promotion and retail. We are one of the top OEM manufacturers of sex toys. We will share our industry insights on sex toy trends at the Shanghai Sex Fair from April 19 to 21, 2024.
Development Trend 1:
Men have started to buy higher quality masturbation cups. They used to buy low quality ones.
Take male masturbation device as an example. In the past, the low-cost TPE Pocket Pussy was a best-selling sex toy. But now, the best-selling one no longer just vibrates, warms, sucks, and rubs. Consumers favor the better products. They have added functions like game pads, audio-visual brackets, and kneading. These functions improve the user experience. With a more technological and ergonomic look, the handle-style masturbator could be a big seller this year.
Development Trend 2:
Silent sucking, portable sex toys become the first choice of young women.
There is constant innovation in the sucking toy category, and the primary source of innovation comes from the toy’s appearance. Lightweight, silent, and fresh-looking sucking vibrators have become entry-level toys for young women. This kind of product has an “avoid like a sex toy” appearance. The shape is cute and has a small fresh style. It has natural elements like birds, whales, mushrooms, and the moon. It’s like a small ornament for a desk. It adds to the decoration and helps get rid of sexual shame. University students and young women like it.
Development Trend 3:
Female vibrators are homogenized and lack innovation.
In the category of female vibrators, the materials, functions, and shapes of the various brands are very similar. They lack innovation. Compared to last year’s vibrator toys, most of the exhibited vibrator toys are not eye-catching. This may be because such products’ shape must meet ergonomic requirements. The shape can’t have obvious, impressive innovation. We have picked out the low-hanging fruit, making further innovation difficult.
Development Trend 4:
Clothing made of leather is in strong demand overseas, and more personalized needs need to be met.
Leather clothing culture is a niche market in China, but very popular and mature in foreign countries. Due to strong demand, the mass manufacturing market is now individualized. Similar to our daily clothing, after meeting the basic needs of clothing, people pursue personality. In terms of sales, leather clothing will be promising with small batches of customization and rapid iteration.
Development Trend 5:
The manufacturers have upgraded sexual doll material, touch, and function.
The face, especially the eyes of the sex doll, is further upgraded to be more realistic. The special parts of the body are softened, and the softness and hardness of different body parts vary. A doll’s chest can be very soft. Her muscles could be very strong and hard. The hardness of the fingers is due to the joint and the feeling of flesh. This feeling is closer to the touch of the real human body. The premium material with an exquisite formula does not make it easy to remove makeup or oil. In terms of function, some dolls’ mouths are implanted with sucking and heating functions. Also, the lower body is integrated with many functions of the male masturbator. These include sucking, heating, vibration, and rubbing.
Development Trend 6:
The demand for LGBTQ sex toys is soaring
The demand for sex toys for gay, bisexual, and transgender people has skyrocketed. Also, the demand for wearing dildos, fake breasts, and anal plugs has risen. So has the demand for gay and bisexual rubber dolls.
Development Trend 7:
The Surge of Technological Integration in Sex Toys
In recent years, technology has played a big role in integrating sex toys function. Smart features, like Bluetooth and app control, are no longer novelties. They are now expected. Our manufacturing processes have adapted to this trend.
We observed some interesting product innovations at the Adult Products Expo in Shanghai, China on April 19-21, 2024. With AI intelligence, adult sex dolls are not just silicone dolls. They can touch your skin, ask questions, and interact with you. Also, some sex toys have AI smart glasses. They work with virtual reality. With the glasses, you can use realistic toys guided by the characters. Female vibrators can predict ovulation from a woman’s body heat. This is another example of combining sex toys and technology. They can also help build pelvic floor muscles. Some products can record when the user reaches an orgasm and record the pulse pattern at that time. On the basis of existing technologies, some product innovations provide more service innovations. As well as controlling sex toys, the APP has social features. You can make friends, talk about feelings, problems, and emotions with this app. The app also lets you interact with it. For example, inviting close loved ones to control their toys through an APP.
Development Trend 8:
BDSM overseas users are mature and bold, and There is a big market for custom demand.
BDSM is one of the most popular products exported to overseas markets recently. The products involve textiles, metal, and leather. They also involve other materials and have diverse styles. They have many use scenarios and fine categories. So, it is easier to innovate. Consumers like new things when choosing. For domestic manufacturers, the production threshold is low, and competition is fierce. It’s also the easiest to create new ones.
Development Trend 9:
The Rise of Body-Safe Materials.
Many sex toys for sexual health aids have high safety and health requirements. But, the sex toys industry has not been well regulated. Many sex toys are still considered “adult novelty” and are not regulated as medical devices. With consumer health awareness improving, sex toys materials safety requirements are increasing. We are a manufacturer. We use non-toxic, phthalate-free medical-grade silicone or body-safe silicone. This ensures that the material is safe and does not spoil the pleasure of using the product.
When discussing the safety of sex toys, suppliers talk about cleaning and maintenance before and after use. Besides that, suppliers also teach consumers about two main points. They are about product safety. The first is that sex toys do not add toxic and harmful substances and common allergens when making them. The second is to avoid using high porosity materials and to use non-porous materials when possible.
Body safe sex toys materials include:
• Medical grade and human safety silicone
• Borosilicate glass
• Stainless steel
• Vinyl chloride free
• ABS plastic
• Plexiglas
These materials do not contain common allergens. So, qualified materials do not normally cause allergies. Also, these products do not release harmful substances into the body. This stays true even with prolonged contact.
Silicone is the king of all the above materials. It is non-porous, easy to clean, and the price is acceptable. There is more than one type of silicone for the manufacturing of sex toys. There are usually two kinds of silicone used to make our sex toys, medical-grade silicone and human safety silicone. Medical-grade silicone is platinum-cured. Its production process requires expensive platinum molds, and its product quality is also high. Medical-grade silicone is as safe as medical devices and tools that can be implanted in the human body for a long time. Medical-grade silicone approval is quite strict, but it is the best material for sex toys.
Human safety silicone can touch the skin safely for a long time. But, it is not safe for implantation into body. Human safety silicone is solidified with precious metals such as gold or silver. Tableware, food molds, and sex toys used inside or outside the body can be made from it.
Human safety silicone and medical silicone are very good materials for sex toys, as long as there are no allergies. In terms of cost, our factory mostly uses body-safe silicone. A few products use medical silicone.
Conclusion: Your Partner in Growth
Adult toys are growing fast, and staying ahead requires more than following trends, but setting trends. We are a production factory. We pride of our good quality control, developing original products, and staying on top of trends. With our quality control process in production and self-controlled molding opening time and quality, we can take your business to new heights. For more information and collaboration opportunities, please contact us.
Author: Lily Gao, Senior Sales Manager for Sex Toys at Bigtongue