The Future of Sex Toys: A Booming Industry
On a global scale, people’s pursuit and cognition of sexual life has gone beyond biological significance. They pay more attention to emotional sublimation and physical and mental pleasure. Like a magic key, adult sex toys open the door to exploring sexual desire, improving sex quality, and experiencing personalized needs. People’s views and acceptance of adult sex toys are also changing. This is whether it is because of the young generation’s open sexual ideas, the rise of female liberation, or the change in consumption patterns brought about by the epidemic. The market size of adult sex toys has shown a strong growth momentum, and the demand has risen steadily.
For sellers and enterprises watching the market, this report provides fresh market context and an in-depth analysis. Through insight into the industry, merchants can make better judgements and decisions about market dynamics by understanding consumer demand and market development trends.
Defining Adult Products
Adult products, also known as adult toys or sex toys, are mainly used to increase sexual pleasure, satisfy personal physical needs, or improve the quality of life. Most adult products are related to the physiological structure of the human body and the body’s sexual response. These products include phallic simulators, vibrators, male and female sexual enhancers, lubricants, etc.
The user group for these products includes all sexually mature adults, regardless of gender or sexual orientation. The adult products market includes not only direct consumers, but also retailers and distributors whose main products are adult toys.
Functions of Sex Toys
The reason for the continuous growth of demand for sex toys, is because it brings benefits to people, what are the functions of sex toys?
1, Enhance the pleasure of life: sex toys can bring freshness to sexual life, break the monotony of daily life, increase the interest in stimulation and interaction, help partners and themselves reach orgasm, enhance the satisfaction of both partners, improve the feelings of both partners, promote the harmony of the relationship, and improve the quality of life.
2. Satisfy sexual needs: Under the background that the age of marriage is getting later and the number of people who do not marry is increasing significantly, for single people or long-term separated couples, sex toys can safely meet their sexual needs with the help of sex toys, reduce the psychological pressure brought by sexual needs, relieve anxiety, promote physical and mental health, and increase the happiness of personal life. To some extent, this can help society reduce sexual violence.
3. Relieve stress: Modern society is very stressful, and sex toys can help people relieve stress in a relatively safe way.
4. Medical care. Some sex toys are also used for medical care. For example, condoms can prevent sexually transmitted diseases in addition to contraception, breast massagers can be used as massage devices for people with dysmenorrhea, and penis pumps can treat erectile dysfunction and premature ejaculation.
For users with sexual life problems, sex toys can help improve overall sexual satisfaction. The combination of sex toys and medical care equipment is also one of the directions for the development of sex toys in the future.
5. Explore personal needs and preferences. With the emergence of various kinds of products on the market, minority groups’ sexual preferences are discovered with the help of various kinds of devices, which is also a process of realizing personal exploration and discovery, helping to meet their needs and pleasing themselves. Through adult products to meet their own needs, neither will cause harm to themselves and do not have any conflict with others, stress and anxiety can be released to a certain extent, there is the use of the overall harmony of society.
Sex Toy Categories
According to their purpose and function, sex toys are divided into many categories; each has its function and use, offering consumers a wide range of options. The following are some of the most significant categories:
Artificial toys: products in this category are designed to imitate male or female physiological structure designs, such as dildo simulators and so forth. They are intended for self-satisfaction.
Vibrators: Vibrators are equipped with electric vibration devices, such as jumping eggs, massage sticks, etc. The function is to stimulate the user’s sexual zone to enhance sexual pleasure.
Sex clothes, sex clothes include all kinds of sex underwear, uniforms, etc., and the main purpose is to increase interest and enhance sexual life.
The SM: SM supplies include various binding devices such as handcuffs, shackles, eye masks, and stimulation devices such as whips, candles, etc., for meeting the needs of people with special hobbies.
Lubrication fluid is used to improve sexual comfort, reduce friction, and better protect physiological organs.
In addition to the above categories, there are other categories of sex toys, such as delay aid drugs/sprays, all kinds of sex toys, sex furniture, etc.
Industry Characteristics and Growth
Sex toys have three characteristics.
First, they are fast-moving consumer goods, with large demand, high consumption frequency, and fast replacement speed.
Secondly, sex toys can meet healthcare needs. The first female vibrator was invented to treat repressed women’s “hysteria”.
The third feature is meeting people’s emotional needs. Whether it is used between partners or alone, sex toys aim at sexual pleasure and release the sexual pressure that comes with human instinct.
Because sex toys have the above three attributes, they can maintain a high growth rate even in economic downturns. Sex toys, like electronic products, belong to a category of repeated consumption, with a high re-purchase rate and a wide variety. People own multiple sex toys. The constant flow of new products and services coming out of the industry can meet consumers’ changing needs. The popularity rate of sex toys is not only increasing, but the consumption frequency and total consumption are also increasing. Growth has not yet reached its peak.
Catering to Diverse Needs
In addition to female consumers, middle-aged and elderly people, homosexuals, and long-distance couples have consumer demands. These groups have different sexual needs and preferences but also need sex toys to improve their sexual life quality and happiness. Therefore, if the sex toys factory wants to stand out in the highly competitive market, it needs to better understand and meet consumers’ diversified and personalized needs. Constantly innovating and optimizing product design and service models are required to succeed in standing out from the competition.
Conclusion
Social and cultural changes, the development of science and; technology, the change in people’s demand level, and other factors promote the vigorous development of the sex toys industry. Due to the fast-moving consumer goods and spiritual needs associated with sex toys, its sales volume is still growing rapidly. Brands, producers, and retailers within this industry strive to expand their market share. To succeed in this increasingly competitive market, companies must understand different consumer needs, consider innovation, and provide high-quality products and services. In the next article, we will share how to find a reliable sex toy production supplier for your wholesale business.
Author: Lily Gao, Senior Sales Manager for Sex Toys at Bigtongue